Senior marketing, communications and brand leader with over two decades of experience across agency, government, transport and professional sport environments. I do my best work in complex environments, combining clear thinking with creativity to move things forward.

My early career in public sector and PR agency roles grounded me in stakeholder management, behaviour change and reputational risk — experience that continues to shape how I approach brand, communications and leadership at scale.

I work closely with organisations and leadership teams to provide experienced direction, bring an external perspective when needed, and move work forward with confidence. I build strong working relationships quickly, stay close to decision-making, and focus on what will make the biggest difference.

My work spans brand, marketing and communications strategy, campaign development, partnerships, publicity and talent-led storytelling. I operate strategically, but I’m comfortable rolling up my sleeves when needed.