Western United FC

Founding Marketing, Media & Experience executive at A-Leagues club, Western United FC.

Built the club’s brand world from inception, navigating start-up conditions and a global pandemic. Established and led the marketing, media and communications function, delivering full-funnel fan growth strategies grounded in creativity, data and insight.

"The Future is Now" 2021/22 A-League Season Campaign Agency: Twenty3 Sport + Entertainment Writer and Director: Ben Jaensch
Rise United, fan content during global pandemic. Creative Direction: Chloe Alsop Producer: Damon Palmaricciotti Talent: Bella Paige
A-Leagues matchday media, content and experience leadership.
Athlete media management & publicity
Match attendance campaigns, owned, earned and paid media.
A-Leagues Final Series Media, Matchday, Marketing leadership
Partnership marketing, events and publicity including Good Friday Appeal, Foodbank, Simonds Homes and Victoria University.
Western United in Tasmania Campaign
Brand leadership, development and execution including in stadium and broadcast.
Sports Geek Podcast
Marketing and publicity for community programs
Membership acquisition and retention campaigns
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Victoria Racing Club